Rocket Fuel is a real-time targeting company that transforms digital media buys into optimization engines, delivering results from awareness to sales. The company's technology combines all data-driven targeting techniques, from behavioral to contextual, into one comprehensive solution that automatically adapts campaigns in real time to achieve both brand and performance goals.
Over 400 of the world's leading brands run on Rocket Fuel across display, mobile, video and social media. Founded by online advertising veterans and computer scientists from Yahoo!, Salesforce.com, and NASA, Rocket Fuel is based in Redwood City, California, and has offices in eight cities including New York and London.
For more information on why campaigns run better on Rocket Fuel, visit http://www.rocketfuel.com.
online display advertising, social advertising, mobile advertising, video advertising, connecting brand and direct response campaigns, retargeting, dynamic creative, Cross-channel advertising, facebook advertising, Brand advertising, Real-time brand optimization